Southeast Asia’s biggest e-commerce portal Lazada and the world’s top selling diaper brand Pampers, are joining hands to produce the first-ever virtual #babymarathon and give exclusive product offers to shoppers on Super Brand Day on August 29, 2018.
Be Part of the Record-Breaking #babymarathon
The 42-minute #babymarathon video montage, which will be aired on August 29, will feature hundreds of babies and toddlers in the Philippines, Thailand, Indonesia, Vietnam and Singapore, all “running” in a relay race. In the final video, parents may even find their children racing alongside Seve, son of Filipino celebrity and Pampers ambassador Toni Gonzaga.
How to Join
Who can join? All diapering babies aged 5 months and above
1. Take a video of your baby walking, playing or running about in their Pampers diaper and post it using this link.
Use the Caption: My Baby ______ joined the Baby Marathon Challenge. #BabyMarathon #SuperBrandDay #PampersxLazadaPH #Lazada
2. Follow Pampers SIS on Lazada.
3. Share it on your social media and let your friends like it. The one with most likes, shares and comments will win.
The virtual #babymarathon featuring the little athletes who joined across Southeast Asia will be aired on Lazada on Super Brand Day on 29 August.
Join a marathon of Pampers Deals on Lazada
To help babies enjoy their weekly marathons free from wetness and the discomfort of lawlaw diapers, Pampers has put together a series of exclusive offers on 29 August 2018.
Starting from 12am midnight, there are promotion offers up to 35% off on Pampers Baby Dry Newborn Diapers and PHP100 discount vouchers for minimum PHP3000 purchases, which are limited to 1000 units only.
“We are proud to be partnering with Pampers, one of the world’s leading diapers brands for Super Brand Day to showcase the unstoppable energy of babies while offering moms exclusive offers and delight. It is also a chance to spotlight their babies through fun experiences,” Lazada’s Group Chief Business Officer Robin Mah said.
“Pampers recognizes that one of mom and baby’s biggest frustration are sagging diapers, and how this can affect babies’ ability to move and learn from their surroundings,” said Akhil Meshram, Pampers Philippines Brand Manager. “The #babymarathon is part of our My Baby Can Do That Campaign, where we hope to show how babies can do nakaka-WOW and amazing things when they have the freedom to move, especially in a less lawlaw diaper. Lazada, given its massive footprint across Southeast Asia is the ideal platform to amplify our efforts.”
For more information on Super Brand Day, visit Lazada.com.ph and its social media pages.
For more information on Pampers, visit Pampers.ph and its social media pages.