Carrier Philippines’ Invisible Event emphasizes importance of healthy, safe home life by stimulating the senses

Carrier Philippines recently launched its new message “The Science of Indoor Living” at its uniquely curated “Invisible Event” that provided attendees with a full sensorial experience, underscoring Carrier’s commitment to making life at home healthier, safer, and more comfortable in the new normal.

Carrier, the world’s air care expert, demonstrated the power of the invisible–Carrier’s technology and solutions that work in the background to optimize conditions and filter out equally invisible pollutants, allergens, and pathogens–through playing on the audience’s senses. 

To this end, PR kits with items chosen for their sensory impact were sent to a pre-selected list of participants.  The kit contained a graze box filled with food items such as dark chocolate bark and ground coffee, microfiber towels, vanilla-scented sprays, and UV flashlights.

Chosen guests viewed a virtual studio set designed by Moss Design House, akin to that of a usual talk show but devoid of hosts or guests. To heighten the sensorial impact, said set remained static throughout the event, while hosts Anne Asis and Show Suzuki interacted with the attendees via voiceover. 

Anne and Show guided the event attendees through four-event sections, cueing attendees to use particular items in their PR kits at specific times to heighten key sensory experiences. The hosts explained the science behind each sensorial experience, providing attendees with information that can help improve their home lives while highlighting how Carrier products can contribute to such outcomes. 

The first section, “The Science of Better Learning”, discussed how external factors such as music, food, and room temperature can affect cognitive function, heighten brain activity, and improve overall productivity. Classical music and chocolates were singled out for their ability to sharpen focus and improve learning, and Carrier air conditioners were also mentioned for their capacity to achieve the optimum room productivity temperature of 22-25 degrees Celsius.


Photos by Magic Liwanag
Curated boxes by Las Arcas

“The Science of Carefree Cooling and Relaxing Sleep”, the second section, focused on comfort and relaxation. Anne and Show underscored the importance of high-quality, relaxing sleep and how it can be achieved through pristine air and optimal temperature maintenance, which Carrier air conditioners like the reliable and cost-effective Crystal 2 Inverter are well-placed to achieve.

The hosts further, underscored the virtues of a comfortable home environment by highlighting touch via soft-touch materials like microfiber and smell through the scent of vanilla. They showed how users can rely upon Carrier’s cost-efficient XPower Gold 3 and its Ultrafresh filter, which absorbs and decomposes smoke, ammonia, and volatile organic compounds while preventing bacteria and viruses from proliferating.

The third section, “The Science of Safer Breathing”, zeroed in on clean air and how air quality affects more than breathing: smell and taste interact and air quality can affect one’s mood and even manifest on the skin.

Anne and Show revealed that indoor air pollution can be as much as ten times higher than in the outdoors, thanks to improper indoor exhaust and ventilation and the resulting buildup of volatile organic compounds or VOCs. Carrier is well-placed to help ensure quality indoor air, since its Air Purifier incorporates three-stage filters to efficiently trap pollutants and allergens, and UV-C light to eliminate harmful pathogens. Because certain scents such as that of coffee can improve mood and memory, the distinctive scent of coffee beans helped drive this section’s learnings home. 

“The Invisible Science” was the fourth and concluding section. In it, the guests used ultraviolet light to reveal a code hidden in plain sight that unlocked a special discount,  inside their PR kits. Guests realized that although they had been looking at a static set for the duration of the event, Carrier’s XPower Gold air conditioning and Air Purifier had been filtering and cooling the air in the room the entire time. 

These discoveries helped this launch event underscore Carrier’s commitment to the provision of technology that makes homes healthier, safer, and more comfortable while remaining invisible and unobtrusive despite working reliably full-time in the background. 

For more about Carrier and its innovative products, visit https://bit.ly/CarrierInvisibleEvent  and follow Carrier Philippines on Facebook and carrier_ph on Instagram. 

Formed in January 1998, Concepcion-Carrier Air Conditioning Company (CCAC) brings together two leaders in the air conditioning industry: Carrier Corporation of the United States and Concepcion Industries, Inc. of the Philippines. In just a few years, CCAC expanded from manufacturing window room air conditioners to becoming the market leader in virtually all categories of Heating, Ventilating and Air Conditioning (HVAC) equipment and services in the country.

Carrier Crystal 2 Inverter

Carrier Crystal 2 reduces the need for frequent maintenance by 50% so you can enjoy clean and comfortable cooling without worrying about high maintenance costs. Its dual clean system was built to keep the unit in pristine condition.

  • Unique Magic Coil that protects against oil and dust
  • Self Cleaning Function that prevents mold & germs build-up

Carrier X-Power Gold 3 Inverter

Experience efficient cooling at only Php1.50 electrical cost per hour with Carrier XPower Gold 3. Enjoy cleaner air with Ultrafresh filters that absorb and decompose smoke, ammonia, and VOCs (volatile organic compounds) while inhibiting the reproductive ability of harmful bacteria and viruses.

  • Energy Consumption at only Php1.50 per hour
  • Ultrafresh Filters to clean your air
  • Unique Magic Coil that protects against oil and dust
  • Self Cleaning Function that prevents mold & germs build-up

Standing UV Air Purifier

Developed to improve indoor life, Carrier’s Floor Standing Air Purifier rids the air of viruses, bacteria, and other pathogens with a UV-C Light and Photocalyctic Filter. A 3-stage filtration system deep-cleans your air space so your family can seize each day feeling healthy and energized.

  • UV-C Light and Photocalytic Filter
  • 3-Stage Filtration System
  • Hepa H1 Filter that helps protect from allergy and asthma
  • Activated carbon filter acts as deodorizer

One Comment Add yours

  1. Antoniette Sanchez David says:

    Wow super ganda po siguro ng event nila mommy Talaga namang ang ganda ng experience na ginawa for invisible to smell touch and taste

    Like

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