From Bump to Baby: Johnson’s Baby supports new moms on their journey into Motherhood

It’s no secret that many moms, especially during pregnancy and in the early stages of motherhood, can feel overwhelmed by the myriad responsibilities and uncertainties that come with caring for a newborn. This hinders their ability to truly embrace and enjoy the precious moments of motherhood.

Through its From Bump To Baby campaign, Johnson’s Baby aims to empower moms to navigate the journey of motherhood with confidence and joy, creating a supportive community where moms can feel understood, supported, and celebrated every step of the way.

Johnson’s Baby Mombassadors together with the Johnson’s Baby team.
(L-R: Claire Ericta Khadka, marketing manager, Kenvue Philippines; Isabel Lacson-Ruiz, senior marketing manager, Kenvue Philippines; Angelica Panganiban-Homan, Johnson’s Baby celebrity mombassador; Maxine Medina-Llana, Johnson’s Baby celebrity mombassador; Juhanna Evangelista, Johnson’s Baby mombassador; Dette Zulueta, Johnson’s Baby mombassador)

The initiative featured a series of activities designed to educate and uplift moms, including an engaging on-ground event on May 11, 2024. Pregnant and new moms gathered to learn from fellow moms Angelica Panganiban, Juhanna Evangelista, and mom-to-be Maxine Medina.

Attendees also learned from demonstrations and walkthroughs by Dr. Maria Theresa Cacas, MD, pediatrician-neonatologist; Dr. Ruth Alejandro, MD, general pediatrician; and Tyona Gesite, RN, on a range of topics, from giving babies their first baths to infant massages and first aid tips for newborns.

Johnson’s Baby Health Activation partnered with Local Government Units and barangay health centers to support more moms.

Launched the “Linis, Lusog, Love” program to educate moms on baby care, including hygiene (Linis), health (Lusog), and emotional support (Love)
Provided essential Newborn Kits to Quezon Memorial Medical Center
From Bump To Baby expanded reach through retail partnerships, especially at the Watsons Mom and Baby Fair.
Offered exclusive Mother’s Day promos to make products more accessible and cost-effective
Featured a First Bath demonstration by Ciara Magallanes and Nurse Tyona Gesite, RN, providing practical newborn care tips

“At Johnson’s Baby, we are committed to supporting moms through every step of their journey into motherhood and beyond. ‘From Bump To Baby’ exemplifies our ongoing mission to provide moms with the resources and support they need to navigate the beautiful yet challenging world of motherhood from their firsts and beyond,” said Johnson’s Baby senior marketing manager Isa Lacson-Ruiz.

For more information about Johnson’s Baby and its From Bump To Baby initiatives, please visit Johnsons Baby PH on Facebook, Instagram, and TikTok. Johnson’s Baby is available in the nearest Watson’s store, and on its official e-commerce shops.

About Kenvue

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, Kenvue’s iconic brands — including AVEENO®, BAND-AID® Brand Adhesive Bandages, JOHNSON’S®, LISTERINE®, NEUTROGENA®, TYLENOL® and ZYRTEC® — are recommended by health care professionals and can be trusted by consumers.